Work Details
Project Overview
7 Sky Consultancy is a leading education consultancy firm based in Lahore, Pakistan, specializing in guiding students for overseas education opportunities. They offer services such as career counseling, admission guidance, financial aid assistance, and scholarship support.
Website URL: https://www.7skyconsultancy.com/
Challenges
- Limited online visibility in search engine results.
- Low organic traffic leading to fewer inquiries.
- Under-optimized website content and structure.
- Weak local presence on Google My Business (GMB).
Strategies Implemented
Keyword Research & Strategy
- Conducted comprehensive keyword research to identify high-traffic, relevant keywords in the education consultancy niche.
- Developed a targeted keyword strategy focusing on terms like “study abroad consultants in Lahore,” “overseas education consultants,” and “best education consultancy in Pakistan.”
On-Page SEO
- Optimized meta titles, descriptions, and headers with primary and secondary keywords.
- Enhanced content quality by incorporating relevant keywords naturally and ensuring informative, engaging material.
- Improved internal linking structure to facilitate better navigation and link equity distribution.
Technical SEO
- Improved website loading speed by optimizing images, leveraging browser caching, and minimizing code.
- Ensured mobile responsiveness to cater to users on various devices.
- Implemented schema markup to enhance search result appearances with rich snippets.
Off-Page SEO
- Executed a strategic link-building campaign to acquire high-quality backlinks from reputable education and local websites.
- Engaged in outreach and guest posting to establish authority and drive referral traffic.
Local SEO
- Claimed and optimized the Google My Business profile for 7 Sky Consultancy.
- Ensured consistent NAP (Name, Address, Phone Number) information across all online platforms.
- Encouraged satisfied clients to leave positive reviews, enhancing the firm’s local reputation.
Content Creation
- Developed informative blog posts addressing common queries and concerns of prospective international students.
- Created engaging content highlighting the services offered, success stories, and study abroad opportunities.
Results Achieved
Keyword Rankings
- 21 keywords ranked in the top 3 positions on Google.
- 44 keywords secured positions 4-10 on the first page.
Organic Traffic
- Achieved over 800 organic leads per month, indicating a significant increase in website traffic and user engagement.
GMB Performance
- Attained a 4.8-star rating on the GMB profile, reflecting high client satisfaction and trust.
Conclusion
Through a comprehensive and tailored SEO strategy encompassing keyword optimization, technical enhancements, content creation, and local SEO efforts, 7 Sky Consultancy experienced substantial improvements in online visibility, organic traffic, and client engagement. These results underscore the effectiveness of a well-rounded SEO approach in the competitive education consultancy sector.
